Words like halal, ayurvedic, biodynamic are actually statements in Asia. Even the word “natural” has special meaning here because of a different cultural background. The lifestyle of people in countries in Asia seems more connected to nature than the commercialized lifestyles of most people in the west. The word “natural” is not being raped of its true meaning like in the U.S. and Europe.
Asia is certainly turning green! But not much interested in confusing regulations of few certifying organic bodies in the U.S. and Europe. In Asia people seem to think conservative but I rather use the word “pure” in stead. People seem to understand the ego, greed and competitive business few certifying bodies have become in. In Asia they look at things in mature ways and as far as I have seen rather develop their own unified certified standards for cosmetics.
Herbalife: Herbalife for life.
Herbalife Foundation: Helping children all around the world
Health Health Health Health Health Health Health
Interesting enough I was several weeks ago a guest at Indocert (the Indian certifying body accredited by DAkks, Ecocert, USDA, etc.) I felt inspired with that visit and surprised too because of the professional, clean and kind ways Indocert goes about its business of certifications.
Compare to what happened at the last Natural Products Expo in Anaheim, California? Wasn’t this a disgrace? Of course it was. U.S. and European certifying bodies can learn a bit from the approach here in Asia.
Here some results of a recent research about how Asians think about “their” own standards regarding natural organic products and its certification process: